Vic Elec Jan 2009 photo4VicElectricity began its partnership with Grow West in 2007 by contributing funds that helped revegetate around 80 hectares of land with locally indigenous species and assisted in the establishment of 70 hectares of farm forestry demonstration sites in the Rowsley Valley and Bacchus Marsh areas.

It continued its support of the project in 2009 promoting its Eco-gold brand through the project and taking part in a corporate planting day in the Grow West area.